customer communication platform

Why Outbound Telemarketing Campaigns Fail?

I’ve written about many reasons why and how you should run telemarketing campaigns. As the guy who eats, breathes and sleeps Aavaz and telemarketing – I always get very concerned when someone un-subscribes from Aavaz. This means one of two things A) Aavaz wasn’t good for them (not possible or B) Outbound Telemarketing didn’t work for them. I have witnessed a number of centers that thought it was a hopeless activity but after we’ve visited them and identified what they’re doing wrong have witnessed dramatic turnaround at their operations. To help you run a better campaign it is sometimes good to understand…

Why Warm Calling Is Better Than Cold Calling

You would be surprised at how many people don’t know about this simple tip. It is so much better to call someone who already knows you than calling someone who has never heard of you. So the question is – how do you get someone who doesn’t know you to know you.   Here are some simple tips that help you do cold calling better…or should we say warmer   Warm calling Tip #1: Is it warm in here – Send in an email to the prospect before calling. In fact if possible send a few emails.

Which Industries Can Benefit From Telemarketing….. Hint: Everyone…Learn How.

I worked for a company that sold summer dresses to Boutiques across Canada and the US. Every season they would send out flyers and then follow up with calls. You’d be surprised that even keeping track of calls to 600 boutiques was painful. We got so many call backs not followed up on, leads not closed that it was obvious that a proper system would have been helpful (which back then was a software called GoldMine by ACT…super painful).

Click2Call, Auto Dialer, Preview Dialer, Power Dialer And Predictive Dialer

There is always a lot of consternation in the industry over auto dialing and all its variations. We’re going to try and help you figure out what is what and whether you need to use them. The goal is to help you make better decisions on what software to use and how to really maximize your campaigns.   Definitions   No Dialer: As the name implies. The actual dialing is performed manually by the caller. This is probably the slowest way to make calls… but as you will read in the when to use section, it can still be an okay…

Why are Hosted PBX Systems Becoming Popular Among Businesses?

If you are looking for a business phone system that enhances your customer acquisition rate and improves your brand image, then there’s nothing close to a hosted phone system. It enables your employees to communicate seamlessly with colleagues and customers via their preferred device. The hosted PBX telephony technology is accessible over a network in the cloud which means you don’t have to install any telephone cables or spend money on expensive on-site hardware. Hosted PBX is a cloud-based, robust, and flexible business phone system solution that’s set up at a hosting location and connects your business to it through…

7 Communication Tools You Need for Successful Remote Working

Let’s face it; if you’re not leveraging every new iteration of your communication systems to streamline work processes and maximize productivity, you’re losing out. The COVID-19 pandemic has proved it right. A smooth transition to remote working reality requires you to provide your employees with the right tools to deliver efficiency and drive better business outcomes. To maximize the potential of your existing communication system, you should make a strategic move towards adopting cloud-based communication systems. You can configure cloud systems to get the benefit of business telephony, mobility, team and video collaboration, contact center, and communication integration- everything in…

Is Cold Calling Really Dead?

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The “cold” in “cold calling” refers, of course, to the fact that these contacts are all new prospects – they’re not people who have approached the company indicating interest. And this, apparently, is the reason that this method is dead. Prospective customers today, these pundits will have you believe, are not willing to engage with someone at the other end of a telephone line that they’ve never spoken to before. They see it as an interruption, an intrusion into their privacy, and never respond positively.