Create Codes For Your Data Sources!

This may sound hard to do- but if you can create codes for your data sources, you will be able to deal with your prospects by way of their permitted communication method. For example- if a lead opens up to your company’s website via social media, give them a “SM” (Social Media) code before their ID. When your list gets big enough- you can begin to evaluate how each acquisition source code will behave with each communication method.