Media


Customer Experience: A tandem bike run by Sales, Marketing, and Customer Support team

Customer experience, in layman terms, is the impression you leave on your consumers after the rendering of your services. The image formed in the minds of the customers of a brand depends on the quality of exchange they had with the company and the outcome of the same.

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Is customer more important than the product?

Customer Experience is the impression left behind by a brand as a result of its communication with the consumers. It is the perception of a company in an individual’s mind, which could be negative or positive. A part of customer experience is the customer support provided by a brand.

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Warning signs that indicate it’s time to get unified in your multi-channel customer service approach

Look around and you will understand how the way of interaction between customers and the companies is changing. There was a time when customers had only one channel to contact the companies…

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“The way to customer’s heart is through good personalized customer service.”

Don’t just read the articles that tell you how to reel in customers. Put the tips in to practice by performing A/B tests on multiple channels and find the right one to nurture your leads towards conversion…

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Why keeping a personal touch with your customers is important for business growth

Content may be the king of marketing, but customers are the citizens. Regardless of the system of governance a nation follows, be it democracy or monarchy, there is no doubt about the vital role citizens play…

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